It’s about more than fashion. Founded in 2019 and inspired by the desire to unite fashion and social cause, Bairral’s is a family-owned business led by partners Eucimar, Maria Dolores and Gláucia. In addition to bringing fashion fitness and athletic attire of the highest quality to women, Bairral’s invests in social work to benefit abandoned, mistreated, abused and exploited children. Transforming lives is our true mission.

Our company applauds health and well-being as a lifestyle, and for this we bring to market products with sustainable, technological and easy-care fabrics, with exclusive prints, flattering lines and sophisticated cuts made possible through innovative engineering.

Created in Brazil–a country well-known worldwide for fitness fashion–and already present in the U.S, our timeless collections are inspired by our research-driven team of designers who deliver the best in fashion, comfort and quality. Our constant search is for sustainability, innovation, technology and a better world.